Creating a Squeeze Page

A squeeze page captures email addresses. Visitor lands, sees what they get, drops their email in the box, and they're on your list. This guide walks you through building one from scratch — from clicking New Page to a live, opt-in-capturing URL.

Before you start

You'll move fastest if you have these ready:

• A lead magnet — the thing visitors get for opting in. Free PDF, video, training, checklist, swipe file, anything. Hosted somewhere you can link to.
• An email service connected in Integrations — AWeber, GetResponse, or any provider via the HTML Form option. See AWeber, GetResponse, or HTML Form.
• A list/campaign inside that email service for opt-ins to land in

None of these are blockers — you can build the page first and wire up the form later. But you'll need them before opt-ins actually go anywhere.

Step 1 — Create the page

1. From the dashboard, click + New Page (top right)
2. Choose Squeeze Page
3. The template library opens with 5 squeeze templates to choose from

Choosing a template

All 5 templates are pre-built for conversion. You can't pick a "bad" one — pick whichever style fits your audience. Click a template — the editor opens with your page ready to customise. You can switch templates later, but you'll lose any edits, so try a few thumbnails first if you're unsure.

Step 2 — Write your headline

The headline is the single biggest conversion lever. Visitors decide in about 2 seconds whether to keep reading or leave — your headline is what tips that decision.

Click the headline in the preview to edit it inline. A floating text toolbar appears so you can change font, size, bold, italic, or colour.

What makes a good squeeze headline

• Be specific about the outcome. "Lose 10 lbs in 30 days" beats "Get healthier."
• Promise the result, not the deliverable. "How to Wake Up Energised" beats "Free PDF on sleep."
• Mention who it's for if your audience is niche. "For freelancers who hate cold email" filters in the right people.
• Keep it under 12 words if possible. Long headlines lose attention.

Step 3 — Update the sub-headline

The sub-headline sits just below the main headline. Use it to:

• Expand on the promise ("…without giving up your favourite foods")
• Add credibility ("Used by 12,000+ readers")
• Reduce friction ("Enter your email — we'll send it instantly")

Click the sub-headline text to edit it inline. One or two short sentences max.

Step 4 — Customise the opt-in box

The opt-in box is what the visitor actually fills in. It has four editable parts:

• Box headline — appears above the form (e.g. "Yes! Send Me The Free Report")
• Box sub-headline — small text underneath the headline (e.g. "100% Free. No Spam. Unsubscribe Anytime.")
• Button text — the submit button (e.g. "Send Me The Free Report")
• Privacy note — small text under the button (e.g. "🔒 We respect your privacy. No spam, ever.")

Click any of them to edit inline.

Step 5 — Connect your form to your email service

This is the step that actually makes opt-ins land in your email list.

1. Open the right-side panel → click the Settings tab
2. Scroll to Opt-in Form
3. From the Autoresponder dropdown, pick your service (AWeber, GetResponse, or HTML Form)
4. For AWeber/GetResponse: the List / Campaign dropdown appears below — pick which list opt-ins should go to
5. For HTML Form: paste your form's HTML code — see the HTML Form guide

Other form settings worth knowing about

• Show Name Field — toggle whether visitors enter a name as well as an email. Email-only typically converts 5–10% better, so leave this off unless you specifically need names for personalisation.
• After Opt-in — what visitors see once they submit. Pick "Show Thank You Message" to display a custom message in place of the form, or "Redirect to URL" to send them to a bridge page or affiliate offer.

Full reference: the Form Builder guide.

Step 6 — Pick your colours

In Settings → Colours, set:

• Button Colour — the submit button. Use a colour that stands out against the background (orange, red, or green typically convert best).
• Accent Colour (on templates that have one) — highlights and decorative elements
• Background — open the Background button in the top bar to set the page background

See the Page Colours guide for what converts and what doesn't.

Step 7 — (Optional) Add trust signals

Squeeze pages convert better when visitors see signs they can trust you. ConvertPages has three built-in trust elements:

Authority Box

The little photo + caption at the top (e.g. "Dr. John Smith, PhD — Marketing Expert"). Click the photo to choose a different one from the library, click the caption to edit it. Turn it off in Settings → Authority Box if it doesn't fit your offer.

Social Proof Avatars

A row of small user avatars with a "Trusted by 4,000+ subscribers" caption. Off by default. Turn it on in Settings → Social Proof Settings, then adjust the count (6–12), the caption text, and where on the page it appears.

Privacy Note

The "🔒 We respect your privacy" line under the button. Click it to edit. Sounds small but reduces hesitation right at the click moment.

Step 8 — Preview your page

Click Preview in the top bar to see your page exactly as a visitor would. It opens in a new tab with no editor controls.

• Read it as a stranger — does the headline make you want to read more?
• Check it on mobile (resize the browser or open on your phone) — over half your traffic will likely be mobile
• Verify the form looks right and the button colour pops

Step 9 — Publish

1. Click the pink Publish button in the top right
2. The page goes live immediately — usually within 2–3 seconds
3. A success popup shows your live URL: https://convertpages.co/lp/abc12345/
4. Copy the URL and start sending traffic

Step 10 — Test it yourself

Before you drive paid traffic to it, opt in once yourself with a real email:

1. Open the live URL
2. Fill in the form with your email
3. Click submit — confirm you see the thank-you message or redirect
4. Check your email service to confirm your subscriber landed in the right list
5. If you have double opt-in enabled in your email service, check that the confirmation email arrived

Editing after publishing

Make any changes in the editor, then click Publish again (the button changes to Update Live Page for already-published pages). The live URL updates immediately. Your stats and opt-ins are kept intact.

What to do next

• Drive traffic — paid ads, your email list, social posts, organic SEO, affiliates
• Check stats — visit count and opt-in count show on the dashboard. Conversion rate (CVR) is shown alongside.
• A/B test it Pro — once you have ~100 opt-ins, set up an A/B test to try an alternative headline or design and let data decide what converts best
• Add an exit intent popup Pro — catch leaving visitors with a second-chance offer. See the Exit Intent guide.

Need help?

Contact support if you get stuck at any step.