📘 Support Doc

Form Builder

The opt-in form is the heart of any squeeze page. This guide covers all the form configuration options — fields, behaviour after submission, and connecting to your email service.

Where to find form settings

Form settings live in your page's Settings tab under the Opt-in Form section. Squeeze page templates have a form built in — you don't add a form, you configure the existing one.

Autoresponder (email service)

Pick which email service receives opt-ins:

GetResponse — connect via API key (setup guide)
AWeber — connect via OAuth (setup guide)
HTML Form (Any Provider) — paste raw form embed code from any other service

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You need to connect your email service first in the Integrations page before it appears as an option. The dropdown only shows providers you've already connected.

HTML Form option

If your email service isn't directly supported, use the HTML Form option:

In your email service, get the HTML form code for your sign-up form (usually under "Forms" or "Sign-up forms" — look for a "raw HTML" or "embed code" version)
Paste only the <form>...</form> portion into the field
ConvertPages uses that form's submit action to send opt-ins to your service

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HTML only — no JavaScript widget codes. If your email service gives you a JavaScript embed widget (e.g. a <script> tag that builds the form), it won't work. You need the plain HTML version of the form. Most providers offer both — look for the "raw HTML" option.

List / Campaign

Once you've picked an autoresponder, the List/Campaign dropdown loads automatically with your available lists. Pick which one new opt-ins should go to.

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Make sure to pick a list. If left blank, the form will appear to work but opt-ins won't actually go anywhere.

Show Name Field

Toggle the name field on or off:

On — form has Name and Email fields. You can use the name in your email sequences ("Hey {{first_name}}").
Off — email only. Slightly higher conversion rates because there's less to fill in.

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For most landing pages, email-only wins. Adding a name field reduces conversions by 5-10% on average. Only ask for the name if you genuinely need it for personalisation.

After Opt-in

What happens once someone submits the form. Two options:

Show Thank You Message

The form on the page is replaced with a custom thank-you message. Best for:

Single-step opt-ins (download a freebie)
Pages where you want them to stay on the same domain
Building trust before the next step

Edit the message in the Thank You Message field. Keep it brief — confirm the action, set expectations for what's next.

Redirect to URL

Send them to a different page after opt-in. Best for:

Bridge funnels (squeeze → bridge → offer)
Sending opt-ins straight to an offer page
Affiliate flows where you want to see the offer immediately after

Paste the destination URL in the Redirect URL field. Make sure to include https://.

Privacy Note

Small text shown below the form (e.g. "🔒 We respect your privacy. No spam, ever."). Builds trust by addressing the visitor's concern that they'll be spammed. Keep it short.

What's NOT in the form builder

ConvertPages keeps the form intentionally simple. Things you can't do directly:

Add custom fields beyond Name and Email
Multi-step forms (collect more info across multiple screens)
Conditional logic (show field B only if A is filled)
GDPR consent checkbox as a separate field

If you need any of these, use the HTML Form (Any Provider) option and embed code from a service that supports them.

Form testing checklist

Before driving traffic, test your form:

Visit your published page in incognito
Submit a real-looking email (use a test email address you control)
Confirm the after-opt-in action fires (thank you message OR redirect)
Check your email service — the subscriber should appear within 1-5 minutes
Check your inbox — if you have email notifications enabled, the alert should arrive

Need help?

Contact support if your form isn't capturing opt-ins.