Creating a Bridge Page

A bridge page warms visitors up before sending them to an offer. They land, watch a short video, read a few lines of pre-sell copy, then click through to your affiliate link or sales page already half-convinced. This guide walks you through building one from scratch — from clicking New Page to a live, click-driving URL.

Before you start

You'll move fastest if you have these ready:

• A destination URL — your affiliate link, sales page, or wherever you want the CTA button to send visitors
• A video to embed (optional but recommended) — YouTube unlisted videos work great. You can also use Vimeo, Wistia, Spotlightr, or any provider that gives you embed code. The bridge page also works without video if you'd rather use a static image.
• A video thumbnail image (optional) — you'll see what to do with this in step 4

None of these are blockers — you can build the page and add the link and video later. But you'll need the URL before the page actually drives clicks anywhere useful.

Step 1 — Create the page

1. From the dashboard, click + New Page (top right)
2. Choose Bridge Page
3. The template library opens with 6 bridge templates to choose from

Choosing a template

All 6 templates are pre-built for conversion. You can't pick a "bad" one — pick whichever style fits your offer. Click a template — the editor opens with your page ready to customise. You can switch templates later, but you'll lose any edits, so try a few thumbnails first if you're unsure.

Step 2 — Write your headline

The headline is what visitors read first. It needs to create enough curiosity to keep them on the page for the video and CTA.

Click the headline in the preview to edit it inline. A floating text toolbar appears so you can change font, size, bold, italic, or colour.

What makes a good bridge headline

• Hint at the result, don't spoil it. "The Weird Trick That Cut My Energy Bill in Half" beats "Buy This $97 Course on Energy Saving."
• Create a curiosity gap. Tease the outcome and the mechanism, but make them keep reading/watching to get the full story.
• Match the angle of the offer you're sending traffic to. If the sales page leads with "make money from home," your bridge should warm them up to that exact angle — not a different one.
• Keep it under 12 words if possible. Long headlines lose attention.

Step 3 — Set up your video cover

The video cover is the image visitors see before they click play. Even though the video itself is what does the selling, the cover image is what gets them to click in the first place.

Three ways to set the cover

Click the video area in the preview. The Video Cover modal opens with three options:

• Upload your own image — best if you've created something specific for this offer
• Choose from library — niche-themed thumbnails (health, weight loss, finance, AI, freedom, woodworking, etc.) you can use straight away
• Build one in the Creator — combine a niche image, an emoji, and 1–3 lines of text. Great if you want a thumbnail-style overlay ("⚠️ 90% Get This Wrong") without designing in Photoshop.

Full reference: the Video Cover guide.

Connecting the video itself

When a visitor clicks the cover, they get sent to a URL. Set this in the Video Cover settings under Click URL. Two common patterns:

• Leave it blank — the cover click uses the same destination as the main CTA button. Simplest.
• Paste a video URL — sends them to your YouTube/Vimeo/etc. video, which then prompts them back to your offer. Useful when the offer requires the video sell first.

Step 4 — Write your pre-sell paragraphs

Below the video, bridge pages have 1–2 paragraphs of pre-sell copy. This is where you warm the visitor up before they click through.

Click any paragraph to edit inline. Keep them:

• Short — 2–3 sentences each, max
• Conversational — write like you're texting a friend who's curious
• Building toward the click — each line should make the visitor more likely to click the CTA than the line before

Step 5 — Configure your CTA button

The CTA (call-to-action) button is the whole point of a bridge page. This is where the click — and the affiliate commission — happens.

Set the button text and URL

1. Click the CTA button in the preview
2. The Button Editor panel opens on the right
3. In Target URL, paste your affiliate link or destination URL
4. Click the button text in the preview itself to edit what it says

What makes a good CTA

• Restate the outcome in first person. "👉 YES! Show Me How To Make $300/Day" beats "Click Here" or "Submit."
• Use an arrow or emoji to draw the eye — 👉 ✅ 🔥 work well
• Make it specific. Generic CTAs convert worse than specific ones tied to the offer.

Styling the button

In the Button Editor you can also set:

• Background colour — orange, red, or green typically convert best
• Text colour — usually white, but match for contrast
• Font size and padding — bigger isn't always better, but the button should feel obviously clickable on mobile
• Button Layout — where the button sits relative to the paragraphs and main image. Three options: below paragraphs (default), below the image, or above the image. Test which placement converts best for your offer.

Step 6 — Pick your colours

In Settings → Colours, set:

• Header Background — the colour behind the headline and video. Dark backgrounds with light text tend to make videos pop more.
• Button Colour — covered above in step 5
• Page Background — open the Background button in the top bar to set the colour behind the entire page

See the Page Colours guide for what converts and what doesn't.

Step 7 — (Optional) Add trust signals

Bridge pages convert better when visitors see signs they can trust you. ConvertPages has built-in trust elements:

Social Proof Avatars

A row of small user avatars with a "Joined by 4,827 people this week" caption. Off by default. Turn it on in Settings → Social Proof Settings, then adjust the count (6–12), the caption text, and where on the page it appears.

Sound Indicator Pro

A "Click For Sound" badge on the video cover, with an animated equalizer overlay if you want extra movement. Subtle but effective — makes visitors instinctively click to "unmute" the video. Turn it on in the Video Cover settings.

Video Animations Pro

20 different animation effects you can apply to the video cover — gentle pulse, slow zoom, shine sweep, scanlines, etc. Movement catches the eye and increases play rate. Configure in Video Cover settings → Video Animations.

Step 8 — (Optional) Enable Exit Popup

An exit popup catches visitors who are about to leave without clicking. Often picks up an extra 5–15% of clicks from traffic that would otherwise bounce.

Turn it on in Settings → Exit Popup:

• Set the popup headline and sub-text
• Set the popup button text and target URL (usually the same as your main CTA)
• Countdown Timer Pro — adds urgency with an evergreen or fixed-date timer
• Popup Image Pro — adds an image to the popup for extra impact

Full reference: the Exit Intent Popup guide.

Step 9 — Preview your page

Click Preview in the top bar to see your page exactly as a visitor would. It opens in a new tab with no editor controls.

• Read it as a stranger — does the headline pull you in?
• Click the video cover — does it go where you intended?
• Click the CTA button — does it go to the right affiliate link with your tracking intact?
• Check it on mobile (resize the browser or open on your phone) — over half your traffic will likely be mobile

Step 10 — Publish

1. Click the pink Publish button in the top right
2. The page goes live immediately — usually within 2–3 seconds
3. A success popup shows your live URL: https://convertpages.co/lp/abc12345/
4. Copy the URL and start sending traffic

Step 11 — Test it yourself

Before you drive paid traffic to it, walk through the page yourself:

1. Open the live URL in a clean browser (incognito works)
2. Click the video cover and confirm it goes to the right place
3. Click the CTA button and confirm it lands on your affiliate offer with your tracking ID attached
4. Try the exit popup (if enabled) — start to leave the page and confirm the popup appears
5. Test the whole flow on mobile

Editing after publishing

Make any changes in the editor, then click Publish again (the button changes to Update Live Page for already-published pages). The live URL updates immediately. Your stats and click counts are kept intact.

What to do next

• Drive traffic — paid ads, your email list, social posts, native ads, organic SEO
• Check stats — visit count and click count show on the dashboard. CTR (click-through rate) is shown alongside.
• Add a custom domain Pro — some traffic sources (Facebook ads, certain affiliate networks) work better with branded URLs. See the Custom Domains guide.
• Run an exit popup test — if you didn't enable it in step 8, try turning it on now and see how it affects CTR

Need help?

Contact support if you get stuck at any step.