Page Types

When you create a new page, you pick from two types: Bridge or Squeeze. Each one loads a pre-built layout that you customise inside the editor.

Bridge vs Squeeze pages

Bridge pages

Designed to send traffic onward to an offer (someone else's sales page, your affiliate link, etc.). Bridge pages focus on:

• A video or hero image
• A headline that creates interest
• One clear call-to-action button that links to your destination

Squeeze pages

Designed to capture email opt-ins. Squeeze pages focus on:

• A clear value proposition (what they get for opting in)
• An email capture form
• Trust signals (privacy note, authority box, social proof)

Creating a new page

1. From the dashboard, click + New Page
2. Choose Squeeze Page or Bridge Page
3. Click Continue
4. The editor opens with the page ready to customise

Picking the right type

Pick Bridge if:

• You're sending traffic to an affiliate offer
• You want to "warm up" visitors with a video/message before they hit a sales page
• Your goal is clicks, not opt-ins

Pick Squeeze if:

• You want to build an email list
• You're offering a lead magnet (free PDF, video, training)
• Your goal is to capture the email before sending them anywhere else

Re-using your own pages

If you've built a page that converts well, you can use it as a starting point for new pages:

1. Open My Pages
2. Find the page you want to copy
3. Click the duplicate icon
4. A copy is created — open it and customise as needed

This is faster than starting fresh and means you can iterate on layouts you know already work.

Switching types after creation

You can't convert a Bridge page into a Squeeze page (or vice versa) after creation. The two have different underlying structures.

If you decide a different type would work better:

1. Note down the content from your current page
2. Create a new page of the type you want
3. Paste your content into the new page
4. Delete the old page (or unpublish if you might revert)

Need help?

Contact support if you're stuck choosing.